Advertising your rental property is an important step in the leasing process. Good marketing and advertising plans will attract a large number of prospective residents, giving you the opportunity to lease your home to a reliable, responsible tenant for top dollar.
Today’s tenants are searching for their next rental home online, and that’s where you shouild showcase everything your home has to offer to interested renters.
While there’s still a place for professional and attention-grabbing yard signs, the internet is the best place to reach prospective tenants in the Canadian rental market.
Invest in Great Photos
Before you advertise your vacant property, make sure you take great photos. The images you post with your rental listings will be the first thing any potential resident looks at when they come across your advertisement on an online listing site.
Take clear and engaging photos of your rental properties with great lighting. You want to show off all your property’s best angles. Before taking the photos, clean the property, and make sure there aren’t any distractions. Remove any debris, personal items, or cleaning materials that may be cluttering up counters and other surfaces. You want your pictures to show a clean, welcoming home with a lot of curb appeal.
Include photos of the kitchen, the bedrooms, the bathrooms, and any outdoor space. Don’t forget special features like garden tubs or stainless appliances. Your photos are your first opportunity to tell your property’s story to prospective renters.
Write a Detailed Description
An effective rental listing will also include a detailed description that makes your prospective tenants want to learn more. Make sure you include information such as the size of your property. Be specific about the number of square meters included. Always state how many bedrooms and bathrooms the home has, and mention the general location and neighborhood.
It’s also a good idea to include the rental amount, lease term expectations, and the security deposit requirements. Mention whether pets are permitted, including any strata restrictions if applicable, and always include your contact information.
Prepare Your Rental Property for Advertising
Advertising your rental property won’t get you far if you’re not able to offer an exceptional property. Show your prospective tenants that you take good care of your investment. Provide a well-maintained and attractive home. Make sure it looks great and shows well before you start advertising to potential renters.
Consider making a few cost-effective upgrades. There’s no need to remodel the entire unit, but minor updates may make a difference during the marketing process. New window treatments and lighting, for example, can really grab a tenant’s attention. Fresh paint is always important, and check the condition of your floors. Instead of steam cleaning the same old carpet every year, replace it. Hard surface flooring will be a huge selling point when you’re marketing your home.
Rental Listing Sites to Try
Your listing will get the most attention on the popular rental sites that highly qualified tenants are using. Platforms like Facebook Marketplace, Castanet.net and Kijiji are some of your best online spaces in Kelowna, BC. Pay attention to your listing and respond to any inquiries you receive. You need to be responsive when people call for more information or send messages asking to schedule a showing.
Work With a Professional Property Management Team
If you’d like to streamline the process and find reliable tenants without the hassle, working with a professional Kelowna property management company is a great option. If your property is managed by a team of professional property managers, tenants will be more confident that the property is well-managed and maintained. Most property managers take care of finding qualified tenants, collecting rent on time, enforcing the lease agreement, and taking care of maintenance – turning your real estate investment into a passive investment. If you work with a company like ours, you’ll save time, get great tenants, and benefit from having your rental listed on a local real estate platform that’s seen by a large audience.
These are just a few of the things you’ll need to pay attention to when advertising rental properties in today’s market. If you have any questions or need any help, contact our team at Vantage West Property Management.